Experience taught us that communicating online is more than banners. We do not choose the easy way out, especially when there are plenty of options. For any brand, efficiency means speaking customer's language.
I have an innate talent to see the glass half empty. That helps a lot to prevent taking the wrong path.
I think about problems in the smallest details, and I get to say often "no way". You will agree with me if you hear my reasons.
We all know that a problem has one solution, but... several methods of implementation.