For Yellow Pages Romania we designed a long-term strategy aimed to increase ROI of its clients through specific mechanisms of the online environment.
In analyzing the project and business model of Yellow Pages Romania, we have identified some untapped opportunities to significantly increase the use of site's directory and local search engine, and thus to increase the exposure of their clients.
In this regard, as part of the strategy, we designed and planned a comprehensive system aimed to achieve this objective, including:
- Alternative content distribution mechanisms
- Syndication and aggregation systems
- Methods of tracking and analytics on usage
- Uniting reports from all systems
- Caching mechanisms and high-availability
- Combining tracking systems for other channels (phone, email, etc..)
- Applications for internal and customer reporting.
The system will be implemented by Yellow Pages, GreenPixel was responsible for uniting all component systems and campaigns to increase engine usage in parallel with tracking results.