Following an international selection process, GreenPixel was designated the agency responsible for the entire online strategy of Rompetrol Group.
Rompetrol Group consists of over 50 companies and different brands and operates in 12 local markets including Romania, Bulgaria, France and Spain.
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Rompetrol (3)
This complex project is extending over 3 years. In brief, GreenPixel's role may be associated to the concept of Rompetrol Online Division, operating under the direct leadership of global marketing division. The main responsibilities assigned to us in this project include:
global responsibilities:
- developing a coherent overall vision regarding the online customers
- designing and detailing technical architecture required to support all online activities of the Group
- professional assistance considering online competences for all the activities of the group
- design of local and global campaigns
- develop the strategy for online customer care
- designing and implementing the global online brand platform (styleguide, etc..)
- online-offline integration planning for clients
- design an intranet / extranet for the relationship with partners
- online projects development (product and corporate sites, campaigns, etc..)
- provide technical support 24 / 7 for all the online services of the Group.
responsibilities at country level:
- local content and communication strategy
- product, company, campaigns websites development and localizing global efforts
- continue technical support and assistance
- tactics and local campaigns development