In 2008, TAROM was in full exploration of the possibilities of extending the use of the Internet. GreenPixel made and proposed a coherent development strategy for online.
The main objectives we have identified in the project and for which we proposed clear mechanisms to achieve them are:
- Customer loyalty which book on www.tarom.ro
- improving the user experience by integrating different booking platform
- Increasing the capacity of cross-selling of Tarom Tours tourist services
- mechanisms for user profiling and prediction
- increase visibility and site traffic
- extending Tarom's reach by offering mechanisms of membership
- Site structure optimization and submission of information in a way relevant to each segment of users in part
- unification experience / branding TAROM all online interfaces exposed publicly