In order to implement the measuring strategy, we've worked elbow to elbow with the Vodafone team to identify the online parameter and web to integrate the web Analytics platform in all online activities of the company.
The project coordinators were Mircea Gherlea (online marketing manager) from Vodafone and Mihai Nica from GreenPixel.
Within the project, GreenPixel team had the following responsibilities:
- analysis and understanding of the Omniture web analytics solution
- identification of the measurement needs and best methods to integrate the platform (together with Omniture representatives)
- implementation and integration as well as reports' quality testing
- updating and refining the measurement parameters in parallel with continued development of vodafone.ro site
- recurrent analyzes of traffic and user behavior