Analysis and online strategy for Hihooy.ro

The company IP Devel recently purchased the Hihooy.ro portal and Green Pixel participated with consultancy services on:

Strategy and branding, we evaluated the revenue model, the competitor's position and the hihooy.ro brand and also we analyzed the name, the market position and identity pf the brand.

For the Hihooy.ro project we have proposed an information architecture, the improvement of accessibility, content, useful features, design and programming solutions.

In March 2004, Hihooy.ro and RelaĊ£ii.ro (also property of IP Devel), the main competitors of Noi2.ro, were bought by Neogen, the online service provider. The transaction value was estimated at over 20,000 euros.