The first online glossy magazine on the Romanian market, Stiletto.ro, was re-launched in 2007 with GreenPixel.
Launched in 2005, the online magazine Stiletto.ro represented an important step in the development of an online journals network that provide quality information and encourage the online community. Designed as a glossy magazine, with no counterpart in print, Stiletto was dedicated to a selected female public, educated, with above average income. Stiletto.ro went through a structural rethinking of the interactive component and the editorial layout.
The 2007 re-launch of Stiletto.ro highlights the continuity of its positioning as a premium publication. The design followed the selected target, reflecting an elegant style, "glamorous", which became the Stiletto.ro brand.
What we achieved:
- Consulting services and online strategy
- Layout design
- Implementation on Avandor Content Management System
- Engine and newsletter layout
- Editorial content type video management platform
- Multimedia support
- Forums
"The main characteristics of Stiletto.ro are quality information, original and exclusive content, team of experts, the particularly design that positions the product Magnetique among the glossy magazines, the quality of the technical platform. Currently, Stiletto.ro's competitors are any premium publication from Western Europe." declared Eveline Fabritius, head manager at Magnetique at the relaunch of Stiletto.ro.
The new online magazine format was appreciated by the audience, in the first month from the launch the traffic tripled on Stiletto.ro.