Designed to be the first entertainment portal in Romania, MyKiss.ro managed, in record time, to form an interactive and loyal community.
Launched in March 2007 as a version of KissFM.ro, MyKiss.ro not only played the role of a presentation site for a radio station, but also it changed the perception of how to promote an online radio.
MyKiss.ro users entered a virtual community where they could listen to their favorite radio through live streaming, could participate in interactive contests and interact with KissFM stars. The interaction tools available to users, the updated content and given the portal's importance in the marketing strategy, resulted in the construction of a community of over 80,000 registered visitors.
What we achieved:
- MyKiss identity, starting from Kiss FM's logo
- Layout design for all sites falling under the umbrella MyKiss.ro (KissFM, KissTV, Komunità)
- Implementation on Avandor CMS and programming specific modules
- Integrated platform for blogs, with personal or group blogs
- Multimedia Modules (podcasts, video, photo galleries, slideshows)
- Competition engine on different mechanisms (community vote, winner)
- Private messaging system
- Forums
- Live playlist System
- UGC modules
- Methods to upload and download (screensaver, wallpaper, ringtones)