mami.ro

Mami.ro was our first project for Sanoma and it represented a test of our skills. Based on the monthly publication of the trust, Mami.ro site was designed to include all details that parents should need to know about pregnancy and birth.
Starting from the target audience, the identity and editorial content of the magazine were outlined by a content and layout strategy for the site. The implementation was done on the 4^th edition of Avandor CMS.

In just 2 years from the launch, the site turned into a community fair, users being active and eager to interact and for the New Media division it became the main source of income.

At this point we were able to re-think the site's design, thought to provide information, in a community portal with all the interactive elements specific to this niche. This transformation has involved upgrading to version 5 of Avandor CMS platform.

What we achieved:

• Editorial content migration on the new platform
• Development of new templates
• Engine integrated forums, with the transfer of the existing members and posts on the previous version
• Modules UGC (photo galleries, the possibility for users to post articles, recipes)
• "Medical advice" application where users could ask questions and get answers from the site's contributors
• Engine newsletter

Mami.ro to continue to develop, reflecting through the editorial content the users interests, and have the (future) parents community as one of the strengths of the portal.

www.mami.ro won the biggest number of awards given to one project at Internetics in 2006: The best online community, best thematic portal and the Grand Prize for best practice at the Web Space section.