Imagoo

Imagoo is an electronic magazine specializing in image, communication and advertising addressed to the advertising industry professionals, their clients, but also students and the general public interested in these areas.

Begun with passion as a personal project, Imagoo was until 2004 a informational and an advertising critisism site for those working or are interested in this field in Romania. The interest created by Imagoo led to its transformation into a printed advertising magazine. With this transformation, Imagoo turned to GreenPixel to create a truly content portal (electronic magazine) and to accommodate the daily flow of information in this field.

What we achieved:

• Developing a new design, a friendly graphical interface and closer to Imagoo's profile. This is intended to meet the expectations of a elevated target audience, composed mostly of specialists in marketing and communication, from advertising agencies and large companies;
• Portal implementation on the content management platform Avandor, to ensure easy management of the content's volume and optimizing visitor access to relevant information;
• Consultancy on the development of information structure;
• Online positioning of Imagoo as one of the main sources of information and Romanian review of the advertising production;
• Optimization and effective site indexing by search engines;
• Hosting.
  

"The new imagoo.ro comes to meet our promise to the public earlier this year: more than just a presentation and information site, designed as a portal that provides complex services. It will have a large volume of news and specific information and, along with the new newsletter, we believe will be an important milestone in the specific Web landscape" said Lucian Trasa, Imagoo Development Director.

The Imagoo portal was declared the best media site in the Internetics festival in 2004. In addition, the first month after the launch, the site's traffic increased more than 4 times.