One of the most popular men's magazine in Romania wanted us to make their online version a succes.
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Sanoma Hearst (7)
Launched on the Romanian market in April 2000, FHM magazine managed to keep brand's international quality standards and to gain leadership in the segment sales for men magazines.
In 2007, the brand's core values, the ironic and humorous tone, the content focused on celebrity pictorials, fashion tips and news about the latest gadgets, found a new way of expressing: FHM.ro.
With a challenging design that facilitates communication through image, FHM.ro represents the transformation of the magazine in the virtual world of ever-changing publications, innovative and surprising, thus enriching the editorial content.
What we achieved:
- Developing the concept with the publisher
- Content Strategy
- Layout design
- Implementing the Avandor CMS
- Unified chart system of UGC with alternating dynamic templates
- Competition engine
- Forums
- Voting system
- Multimedia support
- Newsletter engine
www.fhm.ro was nominated in 2007 at Internetics for Publications and Media category, but the winner was another site made by GreenPixel for Sanoma Hearst: NatGeo.ro.