We created Bauhart's identity and we offered branding services for Zivvo construction materials.
In Bauhart / Zivvo project we were asked to create the design and identity materials for Bauhart and to brand materials like: adhesives, mortars, self-leveling screeds, plasters and more.
We tried to walk every step of the brand creation process:
- research
- brand strategy
- naming
- identity design
- packaging
Identifing product opportunities, defining and shaping the differential element, taking into account the competition, was essential in defining the range of construction products. Zivvo is positioned as a true professional, resulted from the best technology to ensure strength for the interior works. We supported the design and packaging on this basis.
We looked for a memorable name, to signify the product, to express the essence of the brand, to be original and have a pleasant phonetic. We found that Zivvo fits best: in tandem with the company's name, has Germanic resonance and attributes suggested by this association.
The logo had to be generic, to match all types of products, consistent with the way Zivvo sounds and with the product attributes: precision, quality and performance specifically German.
Zivvo products were labeled and packaged according to category and differentiated by color. We used consistent descriptions, focusing on the specific item. Each type of packaging was designed to have strong visual impact.
