Visual identity of the first eLearning project, which has the ambition to become a true advisor to entrepreneurs.
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SNSPA FCRP (2)
UVA positions itself as an educational program in the business domain. Unique concept to market in Romania, the program had a well-shaped audience: students in middle management positions who want to develop their business knowledge and (potential) entrepreneurs.
SNSPA selected GreenPixel to develop the visual concept for Virtual Business University. The project started with a brand analysis phase, after which we contributed to defining the vision, values and positioning.
We traced the brand's visual identity, logo and the fresh brand image on presentation materials:
- courses cover
- cover books seminar
- brochures
- Interactive CD
- cards, personalized letterhead, envelopes
Also, we have used skills in digital branding and online communication to extend the image in cyberspace. Under the slogan "You Can Learn Success", UVA quickly became a favorite destination for savvy business students, gathering in the first year a number of 1300 students, nationwide.
What we did:
- strategic analysis of brand
- creative concept
- visual identity
- presentation materials
- Brand rhetoric
- copywriting.
