Xnet is the main provider of Internet services in
Romania, offering free Internet connection.
The project's brief was a particularly complex one, the main objectives were: achieving a web image fully consistent with the corporate identity, building an environment of effective communication and coordinating with the offline marketing efforts associated with Xnet brand, under the slogan "re.invet.yourself" (re.inventeaza.te).
The solution proposed by us was the full do over of the Xnet site, starting from identifying the main categories of audience, communication objectives and interests, aiming at all times to implement the AIDA system in marketing communication.
