In the second year of collaboration with Tarom, we all felt the need to change the look of the site, bringing new features and an improved structure.
We started a new layout, to modernize TAROM's image and add some freshness to it. With the new layout, more user-friendly than the previous one, we wanted to create a correlation between the image of the site and company's vision, and also to get closer to customers.
We redesigned and rewrote the site's content based on statistics on the most visited pages, and relying on consumer behavior on the site. On the new version of the site, navigation is much easier, the user can quickly access the information he needs.
We made an upgrade of the online reservation form, adding new fields and facilities and new multiple destinations module so as to please user requirements. We developed Flash maps to present TAROM destinations, and the locations of agencies.
The two sites and GreenPixel input regarding the strategy of business migration in the online environment have increased Internet sales of TAROM.
We did:
- layout design
- CMS platform upgrade
- information architecture
- reorganization of pages (information design)
- copywriting
- imagery
- flash programming
- front-end booking engine.
