The second collaboration was due to the rebranding process which repositioned Smartree on the integrated human resource solutions market.
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Smartree (3)
Naturally, along with the increase and expansion of the multinational company, followed the restructuring Smartree's Web presence: new Web strategy, total redesign of the graphical interface, implementing a content management business solution for all national sites, ending with the redefining the Web space for functional purposes.
What we achieved:
GreenPixel designed in detail the foundations of communication that builds the Smartree philosophy - oxygen for business, aimed to attract contacts and value recognition on the markets on which they operate.
The new web site successfully presented the diversified services of the company, their extention on the international market, and none the least, their mature brand - Smartree. Simple design, elegant and in line with the corporate identity is used to reinforce the feeling of calm and relaxation for the brand's target audience.
Services included:
- Online communication strategy
- Layout design
- Concept
- Copywriting
- Visuals and animations production
- Implementation on Avandor content management platform.
Smartree site received the award for Best Corporate Site Presentation at Internetics in 2004.