The main objective of the site was supporting the process of rebranding and the effective communication of the company's new corporate identity.
Smartree is a leader in providing Internet outsourcing solutions for human resources management and one of the leading ASP in Romania.
The project aimed to create a consistent image and brand presentation, also present the product portfolio in line with the new identity and values. We tried to initiate a specific path for customers to access the purchased services / products.
The site's target audience consists of decision makers from companies and people with vision and understanding of the business principles, open to new and advanced technologies.
The graphical solution proposed by us sought to create a uniform and consistent brand image. The design concept visually organize the information under the principle of functionality, incorporating the new brand values - growth, development, modernity, freedom. Flash animations were made to highlight the most important concepts around the brand - oxygen, breathing, innovation, simplicity and intelligence.
