Savana is more than a simple range of paints. We sensed this fact, thus we've proposed an online project to speak Savana's true nature - "A Journey into the world of color."
The project is part of an integrated communication campaign, through which Fabryo Corporation invites the users to discover Savana color universe.
We designed an inspirational site that provides design ideas, decorating styles and ways in which the ten colors of the year can be combined harmoniously with other colors. We used the experience and advice from color and interior design specialists, we have provided practical hints and the right tools so that visitors can experiment on color differences and compatibilities.
We developed virtual room - a space that allows color palette to be chosen and used in interior decoration. This tool is designed to easily translate the user's color vision in a more precise picture of how the shades for their home are matching.
Besides the virtual room, the site offers practical option to calculate the cost and the quantity of paint involved, depending on the size of the room. As a final note, users can download decorative patterns to use them creatively in order to personalize their home.
All these have been thoroughly thought out, with a passion for color, in a fresh and intuitive graphic interface.
What we did:
- Content Strategy
- Creative concept
- Information architecture
- Layout design
- Copywriting and creative writing
- Selection and editing of photos
- Avandor content management platform implementation
- Flash apps
