Part of a restructuring and reorganization project of the business, the new image-building campaign for Romtelecom included a reorganization of the Web communication.
Following a public auction involving the most important web agencies in
Romania, Romtelecom selected GreenPixel to lead the process of redesigning the site and the online communication. The main objective for this campaign: Romtelecom is changing, evolving and becoming closer to its customers every day.
The GreenPixel team took this project primarily like a challenge in terms of communication. Following detailed analysis of the existing image and the communication objectives of Romtelecom, we created a consistent presentation with the company image, but also clean and customer-oriented.
For a proper content management, the site was implemented on the Avandor Content Server platform, giving Romtelecom opportunities to use the site as a marketing tool.
For the graphic design part, the project contained sets of thematic images and animations accompanying the text messages. The general impression left by visitors on the website was positive, as confirmed by the messages of congratulations received by Romtelecom in response to the site.
What we achieved:
- Creative concept
- Information architecture
- Layout design
- Copywriting and translation of content
- Production and processing of photos
- Implementing on the Avandor content management platform.
