Radio21.ro transforms itself from a simple presentation site to a complex entertainment portal.
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Lagardere (7)
Radio 21 becomes "Number 1 Hit Radio", maintaining it's strong lead in
Bucharest and on the third place in the preferences of listeners nation wide. The radio benefited from the popularity of his DJ (Daniel Buzdugan, Mihai Morar, Razvan Popescu) and innovative formats, programs and contests (Dimineata deMenta, Campionatul National de Frecat Menta and Un iPOD pe saptamana).
Radio21.ro moves from the stage of presentation site to an entertainment portal, for it's public, for 12 to 30 years old. Portal had to become the first option to find out about the hottest entertainment destinations for the week.
The GreenPixel team contributed to their objectives by:
- Developing the concept of entertainment portable,
- Create wireframes and layout design,
- Implementation on the Avandor CMS Platform,
- Subscription accounts with multiple methods of personalization,
- User management database,
- Layout and newsletter templates, to promote the latest news on the site.