Radio21.ro appeared in 2000 and contained information strictly related to what happened on the radio. It was a dynamic site that sustained the radio station with information about the DJs and the program.
Given the importance of the radio station among listeners, Radio21 has set objectives for communicating with customers:
- Defining the brand online
- Promoting the radio station
- Closer ties between the current listeners and the radio
- Providing a good site visibility
- Diversification of site services for visitors
Each year, an attempt was made to improve the site, so in 2002 GreenPixel managed to transform the previous site in a innovative one, which included live streaming and a forum section, modern and design, in accordance with the brand's value.
The project won the award for most innovative use of technology in the 2002 at the Internetics festival.