Mr. Peter Company is our client since 2001, and meanwhile, the agency has grown and increased the number of destinations and services. Once the company developed on tourist services market, there was the need to communicate this change.
Moreover, design trends have changed, so did user behaviour on the site. Thus, we reconsidered some essential elements for the new website:
- a fresh and user-centered desgin
- restructuring the content and draw a new information architecture
- spotting the most intersting major sections: the area of special offers, events, "hot zones", "airline tickets", "European cities", which we have grouped in the main menu
- options for rapid selection of vacation destinations based on categories (country, region, price) or search for a hotel name
- multi-user experience - signing up for an account and login for agencies
- we increased Turkey's position as the main destination of the Agency