EuropaFM

If by that time EuropaFM was perceived as a conservative radio station, corporate, cold in communication and image, that all changed when the communication tone became familiar, friendly, open and closer to it's listeners.

The radio's image does not promote itself through celebrities, but a radio as a whole. The slogan changed to "A million people radio" and the representative color for Europa FM is red from that point.

What was wanted:

• Promoting the station,
• Closer ties between the listeners and the station,
• The growth of the site's visibility,
• Increasing traffic on the site,
• Tranforming the site into a profit center,
• Site services diversification for different visitors.

EuropaFm.ro became a site focused on providing useful information on areas of interest to target audiences - political, social, health, traffic, weather. News update was done daily the Europa FM bulletins were on the site after the radio broadcast and the charts were updated weekly.

In terms of graphics, the site retained the color scheme of the station, being easy, to follow and to navigate.

What we achieved:

• Layout design, with a suggestive graphic suitable for the audience and technical arrangements for Internet browsing and according to the promotional media campaigns for the radio station,
• Implementation,
• Newsletter subscription/ unsubscribtion management module for the newsletter,
• Implementation module forum (phpBB)
• Generate dynamic "shortcuts" and additional messages,
• Charts and poll sites,
• Live on radio,
• Grid programs,
• Inclusion in search engines.