The integration of the Internet and data Divison (Xnet) by Connex was an extensive project, carried out successfully using two interactive agencies.
Initially Mobifon coordinated 4 major brands: Connex, Xnet, ConnexGo and MyX. The management's decision was to unify all brands under the umbrella brand Connex, which necessitated the reunion of all sites into one.
Of course, there were different agencies that oversaw various sites and the volume of work required for the unification was much too great for any of the agencies available. Therefore were combined the resources of two agencies for the project - GreenPixel and Grapefruit.
On this project we worked flawlessly with Grapefruit having in general the same level of training and a good professional relationship. Responsibilities were divided, but in the end the result was perfectly consistent and there was no difference between the two agencies work.
We can not be 100% sure, but it is very possible that this is the first project in
Romania in which two agencies worked together, creating a consistent product with a responsibility so great. We are so proud that we were a part of this example!