Aligning Web communication to the standards practiced by the Banca Româneacă in offline communication.
The project aimed to create a particular perception, positive, by presenting the bank in a professional manner. For this we used a sober design, elegant, designed to inspire confidence in a financial institution. Graphics used were designed to support the slogan, "Together with you. Always"
The objectives:
- Creating a community for visitors
- quality execution (graphics, writing, navigation)
- Site easily updated by client
- Overcoming competition in the online
- An appropriate web strategy, to add value to marketing strategy
Development of the site involved integrated services, which defined the concept of online communication of the bank. In addition to creating the graphical interface of the site, we made pictures for the main section, we did and we have provided quality content copywriting. Together with the integrated professional content management solution, these services support the implementation of branding and online marketing strategy of the bank.
What we did:
- Online communication strategy
- layout design
- concept
- Copywriting
- Coordinating content translation
- photoshooting for visuals of key sections
- Implementing the content management platform Avandor
Our creation for Banca Românească highlights a new approach to website development of financial institutions in Romania. Banca Românească site won Best Banking-Finance website at Internetics 2004 and a nomination for Best Presentation Site - professional services at Internetics 2003.
After 6 years of its launch, the site is still online and is successfully fulfilling its objectives
