A site with streaming video designed to increase the transparency of the electoral campaign of the candidate by live broadcasting from different actions.
The team involved in the project: 21 people
Partners: GreenPixel, Wannabe, whisperCast
Release Date: 24 October 2009
basescu-live.ro
Built to complement the presence in the online environment provided by the campaign website and to convey entirely, transparently and in real-time actions marked in the electoral race for the Presidency of Romania, basescu-live.ro, marks a first both for the political communication of the Romanian online medium and the team involved in this project.
The website content has been provided by the two television frames (for the exclusive satellite and Internet transmission) and online publishers.
Editorial team has followed and the live broadcast of the locations for the action in the candidate's campaign, the live broadcast being forwarded and run not only on the candidate site, but also by television from the online stream.
In turn, baseball-live.ro took over the video transmitted over satellite by traditional broadcasters.
Uploading videos were achieved soon after the end of the transmissions. For example: the two debates between the major candidates could be viewed entirely on site in only 2 and 7 minutes from the end of the transmission.
Traian Băsescu, President of Romania
Traffic statistics (considering Google Analytics) for the period October 24 to December 8:
Player basescu-live.ro
- Single IP on the live stream: 141,420
- Stream live views: 284,513
Site basescu-live.ro
- Unique Visitors: 66,555
- Visits: 114,339
- Page views: 158,529