The campaign Working for Santa Claus was supported by an interactive online game.
The objectives of this game were:
- promoting the cool image of Connex-Vodafone brand
- attracting young audience to choose the mobile operator, Connex
- increased traffic on the site around Christmas holidays
The user had the chance to take over the role of Santa's help, entering the laboratory and finding the pieces that formed various toys. The aim of the game was to rebuild as many gifts as soon as possible. To participate the users must register on the site, in addition, Connex customers were provided with three hints.
Together with MRM Partners, we designed characters like the Elf and the reindeer, which appeared both in the game and in the promotional items: wallpapers, certificates of participation, email signatures or electronic personalized postcards.
GreenPixel team contributed to the project by:
- separate section in the website: vodafone.ro / xmas
- concept
- design
- illustrations
- implementation
- e-mailing campaign
- monitoring and results evaluation
The game benefited both offline and online promotion, through internal and external banners and campaign for those part of the Emailing Campus nonstop program.
The game was a real success, over 12,000 visitors spending an average time of about an hour playing on the minisite.