A short collection of projects promoting various Vodafone products and services.
Together with Vodafone we've grown up and developed many interesting projects. Some of the successes of our collaboration:
My Network
The creative concept we started from was based on an easy to follow flash animation which aimed to facilitate the new offer's understanding by Vodafone users. We've started from the slogan: Create your own network, made the changes to the texts and used one of the basic creative visuals offered by Vodafone following the site's guideline to promote the offter on the website.
Samsung Olympic Games
To promote two phones we've made a flash designed to draw attention to the fact that those who bought one of two mobile devices could win a trip to the Beijing Olympics.
My country
A flash animated landing page made in 2008, that was trying to convince prepaid users of the new offer's advantages and also to encourage participation in the contest giving the chance of winning a trip to Spain or Italy with Blue Air. The solution was designing a simple website page, well structured and which highlighted the client's objectives, presenting essential information that took users to the detail pages. Organizing the offers on one of Vodafone's visuals represented the main asset of the landing page.
HTC Touch Diamond
Considered the phone offering the best internet and multimedia experience, the presentation landing page was to emphasize that HTC is a true competitor for the iPhone and that was a premiere on the Romanian market. Starting from the visuals, the design proposed aimed to achieve the targeted objectives, thus HTC to benefit from an interactive, elegant landing page, sharing both Vodafone's and GreenPixel's vision regarding the product's communication.
Nokia N95 8GB
The client wanted to present one of the promotional postpaid phones, namely Nokia N95 8GB, offering a substantial saving when purchasing it from the online store. The request was to provide a creative solution to highlights the large cut-off price, the main phone's features of course to encourage the purchase of the device. After briefing we came with a creative proposal and we did:
- a splash page with semi-transparent background, withdrawing subsequently in the homepage slideshow banner
- banners on vodafone.ro
- youthSMS banners
Vodafone McLaren Mercedes
We made the landing page focusing on the Vodafone McLaren Mercedes experience, since the client was "title sponsor" Official Mobile Communications Partner for the Vodafone McLaren Mercedes team. The landing page included a flash created after receiving the images from Vodafone, next to the slogan, with the translation and text adaptation operated by us in Romanian. Bottom end, we were sending the visitor to access the especially created external site: http://www.vodafone-racing.com/
BlackBerry Storm
BlackBerry Storm, a fierce competitor for the iPhone was launched in 2008 initially through a teaser announcing the date when the phone was to be found in the online store. Our work consited in translating and copywriting, flash adjustment with the help of the materials received from the client. For this campaign banners were spread around vodafone.ro site and campaign message was modified several times before its launch in stores: https: / / www.vodafone.ro/blackberrystorm/
Nokia N97
To promote the Nokia N97 the emphasis was placed on the emotional side, to increase customer willingness to have this phone. Thus, in addition to a classic flash there was a preorder form which served to record those who subscribed and to sent them a message when the product became available. Adapting visuals and text received from the client, we created the landing page and the banner on the homepage, which convincingly conveyed the campaign message: "Be the first holder of a Nokia N97 offered by Vodafone!
VMC
Campaign dedicated to the business segment in 2007 was to promote a range of equipment for connecting to the Internet. The landing page presented the main attributes; the minimalist design showed off the VMC features, thus the focus was the message seconded by the image.