Razbunatorul.org Vodafone campaign

The project was created for Vodafone Campus services platform dedicated to pupils and students and it communicated Vodafone Campus tariffs.

Starting from the idea that 1cent / minute encourages talking over the phone which may be annoying in many circumstances, we invented a nonprofit organization, " The Avenger Foundation, specialized in helping people to "get rid"of those who speak too much on the phone and become unbearable. The campaign objectives were spreading the benefits of the program and developing the Vodafone Campus community.

Campus campaign was implemented as a minisite linked to Vodafone.ro. In this project, GreenPixel provided:

• domain and hosting (servers collocation to iNES)
• flash mini-site production (animations and functionality)
• special alternative layout for Campus section within Vodafone.ro
• tracking and reporting (for razbunatorul.org)
• web analytics implementaion (site vodafone.ro)
• management and data acquisition

In two weeks of its launch there have been 11,000 visitors, 3700 who wanted to know all the details of the offer. 26 independent blogs have noticed the campaign and wrote about it, inserting links and screenshots.

The campaign won the award for Best online campaign script at the 8th edition of Internetics Festival.