LibertyParade

2002 | event campaign

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Organized by Radio21 and Focus / Publicis Advertising, the event started in Bucharest on June 23, 2001 collecting about 5,000 participants. The success of the event convinced the promoters to organize a new house parade two months after and to open a dedicated site where fans could find information about the Liberty Parade and its spirit.

Working with Green Pixel materialized with the launch of the website on 4 August 2001, during Liberty Parade held at Vama Veche. A colorful, lively site, youth oriented, specific to the tehno - house culture, and reflecting the atmosphere of the second edition of what was to become the most important event in local house, through photo galleries and forums.