A competition among high school and university students for the coolest ball, sponsored by Vodafone.
In autumn 2008, Vodafone held a communication campaign for young people across the country, pupils and students by sponsoring the 6 freshmen balls: 3 schools and 3 colleges. The campaign consisted in a competition between high schools and between colleges who were uploading pictures and then vote on them.
What we did:
- layout design
- site development
- SSO integration
- evaluation
- reports
- teaser on vodafone.ro site
- eletter: those enrolled were announced at the beginning of the competition
Bobocool meant building the campaign site that allowed pictures upload, their subsequent moderation and user subscriptions using MyVodafone account.
