Part Vodafone's mobile advertising strategy, YouthSMS.ro represented the first step made by the service.
YouthSMS is an online service for sending SMS to preferential tariffs in exchange for viewing ads. We worked with the Vodafone's Mobile Advertising team from the earliest stages of the application development: defining the scope and the mechanism as well as the designing the main screens.
GreenPixel's responsibilities included:
- YouthSMS visual identity design
- relevant design and content approach
- identifying the most effective, but non-intrusive methods of promotion
- output of all application screens
- building the presentation site
- working directly with the vendor's platform for correct integration of the platform over the platform
- testing the application and functionalities
- technical assistance and consultancy throughout the project.
We really loved this project, because of the audience and the service's profile, but mainly because we were allowed to be more creative with a Vodafone product than usual.
