Within the National Congress of Students in Communication 2009, GreenPixel held an interactive workshop on "How to think a website not to become a useless booklet."
GreenPixel honored the invitation made by PRIME Romania to participate in 2009 edition of the Congress, next to the best known name in the Romanian online industry. The main theme of the edition: The Digital Media - an imperative of contemporary communication.
The workshop organized by GreenPixel aimed at introducing students into the secrets of developing a web project.
* Marius Deak, Strategy Director
* Ioana Proca, Client Service Director
* Doina Radicof, Account Manager
* Irina Bulgaru, Content Editor / Account Executive
* Tina Florea, Content Editor / Copywriter
Marius and Ioana were the trainers, while Doina, Irina and Tina assisted each of the 3 groups of 7 students, to guide in planning the project.
The requirement: developing a user centric website for Rompetrol, with clear information and loyalty objectives.
Each team had to think Rompetrol's site in terms of positioning, information organization, prioritize the content, while keeping an eye on efficiency and objectivity criteria.
Surprise of the workshop: the client Rompetrol, Gabriel Corbu attended the presentations and contributed to selecting the team that presented the most creative and effective proposal.