Do not try to do everything. Specializations on a single domain are better. Focus on the core competency!
References:
Marius Deak was invited to Radio Lynx to speak about online marketing together with Ciprian Gavriliu. The discussion covered the past and future virtual environment and its opportunities to promote a company and its products. The difference between online communication and online advertising.
Marius spoke about the GreenPixel's beginnings, when the online presence had been limited to building sites in Flash or forums.
Subsequently, the requirements diversified and it came to application development. The first signed contract was with the mobile phone company, Connex.
Another sensitive check point was in general the client relationship and how the discussion about creation in developing in the virtual space. Each project accepted by GreenPixel received an initial consultacy phase. The most common marketing myths were brought into attention - abstract requirements from customers and misunderstood agencies.
If 'till then the in-house developed program, Avandor, had been a misterious subject, this time Marius gave more details about the advantages of its use in specific problems. Avandor is aimed at large companies with several targeted audiences for different marketed products.
The platform has a lot of features including user profiling capability or display alternative content for each user.
The most important aspects of a site, in Marius Deak's point of view are:
- strategy
- content strategy
- site infrastructure
