Rompetrol is a multinational leader in the regional oil industry, a name synonymous with success, independent spirit and creativity for quality.
GreenPixel won the international pitch and became responsable in 2008 for Rompetrol's global strategy, infrastructure and online presence.
A strong brand, born in 1974, manages a capital revival in 1998, after the acquisition of the majority stock by Dinu Patriciu and a group of local investors. In 2009 the group includes 13 countries and is one of the top 20 oil companies in Europe and also the first successful business in Romania.
The collaboration with Rompetrol, which will continue for another 3 years, started with a strategic approach, content strategy, guidelines and content management platform for both local and international online communication. We are also responsible for periodic changes and campaigns developed for all countries in which Rompetrol operates.
So far, we've successfully completed two product presentation sites:
- autonomous power system based on propane, Propane Power Station
- the first program to ensure optimum operation of the fuel system Q Protek-t
3 projects for Rompetrol
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Propan.ro
2009 | product site
Presentation site for a product less publicly known, an energy source for professional and domestic use.
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Qprotek-t.ro
2008 | product site
Rompetrol asked us to promote online the first progam that ensures optimum functioning of the fuel system.
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Rompetrol online global strategy
2009
Following an international selection process, GreenPixel was designated the agency responsible for the entire online strategy of Rompetrol Group.