Yellow Pages

Yellow Pages has more than 70% of the classified guide market in Romania, part of the company's portfolio includes products such as Yellow Pages, White Pages, Contact B2B and Pagitur. The company publishes 43 guides, with an annual circulation of 2.2 million copies.

www.paginiaurii.ro is a powerful business tool among companies listed on the site. The advantages include the possibility to choose different ads and impressions, exposure to a wide audience, targeted advertising (field-area), showed on the map, free English translation for the business details.

The collaboration began last autumn (2008), when the customer had a bold initiative especially in the Romanian context, to move in the virtual medium and invest in the relationship with users. Coming from a traditional Romanian brand, this could have only make us happy, especially since being the first, encourages other companies of its kind to do the same.

Among the services offered for this client it included the development of applications, especially online consultancy, and the business development for Yellow Pages in this channel of communication. We worked together for results and efficiency in positioning the company as an innovative brand.