We went for audience loyalty by creating a community reunited under MyKiss.ro portal.
Launched in November 2003, Kiss FM reached in only 6 months the first place in the top private radio stations in
Romania. At the moment of their collaboration with GreenPixel on the MyKiss.ro project, Kiss FM had managed not only to maintain its leading position in audience preferences, but also to retain staff and to increase the number of broadcasting stations and their affiliates.
The Kiss FM brand has shown that non-conventional and interactive campaigns can increase not only a radio audience, but also revitalize the entire radio market in Romania.
In this context, in 2007 we started working with Kiss FM, mediated by Magnetique, the stake was the construction of the most interactive entertainment portal.
1 projects for KissFM
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myKiss.ro
2007
Designed to be the first entertainment portal in Romania, MyKiss.ro managed, in record time, to form an interactive and loyal community.