One of the best known companies in the domain, contacted us to improve their online presence by being more interactive, adding relevancy to information and ease of use.
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ING Life Insurance and ING Pension Fund are part of ING Group, international financial institution of Dutch origin, offering banking, insurance and asset management to over 85 million individual customers, companies or institutions from 50 countries.
The main purpose of the client was to consolidate customer information on insurance and pensions in an a website with a fresh look, user-friendly approach, with a clear information structure, organized in accordance with users' interests.
We appreciated the promptness with which GreenPixel team responded to requests, ingenuity and the close attention they offered to each item, so as to ensure that each decision takes into account the needs and objectives of the final consumer.Magda Popescu, Senior Marketing Communication Officer, ING Life Insurance
We designed an innovative design, we re-wrote the content so it became closer to customers language, presented in a clear structure. All these issues have merged in a website that demonstrates, once again, the care that ING has to its customers.
1 projects for ING Insurrance
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ING Life Insurance
2009 | strategy and deisgn
A customer-oriented website, but keeping the formal voice of brand communication.
