Proximity is part of the most popular network of integrated marketing in the world, Proximity Worldwide.
Proximity is the first direct & relationship marketing agency in Romania, which offers to its customers integrated strategies expressed in highly interactive ideas, perfectly executed, with precise results. All these communicated by the slogan Behavior Changing Ideas.
Together with Proximity we adapted Pepsi Youniverse global communication platform for the audience in Romania. We also created a blog type application for Pepsi participation to RoBlogFest.
In 2008, we were delighted to help Proximity BBDO in adapting the ATL campaign, Pepsi Youniverse for the local audience. In the same year, we developed a blog type application for Pepsi's participation to RoBlogFest.
By means of these two projects we have managed with Proximity to involve Pepsi's consumers and draw them closer to the brand.
2 projects for Proximity / BBDO
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Pepsi Youniverse.ro
2008 | campaign site
Pepsi Youniverse campaign was thought to be a network of football enthusiasts, aimed at connecting people with common interests, regardless the geographical boundaries.
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with Pepsi to RoBlogFest'08
2008 | interactive application
The most important event for bloggers in Romania.