Ines Advertising

When redefining the identities of Ines Group divisions (in particular the Internet and media/advertising divisions), iNES asked us to design and create a website appropriate to this repositioning. Working with Ines meant development of several projects that later brought us international recognition.

In 1999 and 2000 we were involved in the creation of Fox Kids site and in drawing up another online entertainment location dedicated to children - fk.ro.

Several years later, in 2003, we created their desired online image. INES Advertising site uses an original concept which succeeded to get positive feedback due to its innovative browsing experience and enjoyable user experience. www.inesadvertising.ro made by Green Pixel won the Outstanding Website award at the eighth edition of the WebAward Competition in 2004, one of the most prestigious annual design and development competitions, organized by the Web Marketing Association U.S.

When I presented the draft project www.inesadvertising.ro to Green Pixel team, I did't know exactly what will be the final image of the site. But I knew the result should be one to stand out and especially to reflect our company's perception about advertising. The interactivity between the two teams who worked on the project had the expected result. "Said Gabriel Negoescu, Media & Advertising Manager at iNES.